Before I became a mom, I was always about the job (as many of us were/are). Working in the biggest multi-nationals across the world it was always very satisfying to feel like I was part of something so big.

As time went by, it became evident that our colleagues from our Middle East region were always performing at such high standards, noticeably by everyone globally. This begged the question "Why is amazing local talent helping grow outside products?".

As parents, we always tell each other about these "finds" in our hometowns that are great quality and just amazing products as a whole. But maybe not always so accessible, and a lot of the time whatever is out of sight, is out of mind - so we tend to forget about them.

By creating this platform, my ambition is to create a hub - and an opportunity - for all these amazing products/brands. And by putting them all together, we give them shared space for growth & exposure.

Let's support local, Middle Eastern, small businesses that work ethically and bottom-line, just have amazing products for our little ones!